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Director of Product Marketing

Cincinnati, Ohio | Direct Hire

Job ID: 38627 Job Category: IT Manager/Director/VP Pay Rate: 145000

Director of Product Marketing

Permanent Position

$125-145K/Year Plus 10% Bonus, Plus Relocation Assistance

Cincinnati, OH

 

Our industry leading client is currently seeking an innovative and knowledgeable Director of Product Marketing to lead strategy and data analysis for  customer acquisition and growth initiatives. In this role you will work with several business teams to understand product analytics and customer feedback to create and implement product usage for our client' s SaaS platform.

 

Our client has several products on their SaaS platform in which they provide qualified leads for their subscriber and customer base. This platform and the underlying products allow their clients to have the most actionable intelligence and knowledge in their industry. 

 

You will work closely with the product team to measure and conduct analysis on all campaigns to garner new clientele as well as assess why different strategies worked or failed. You will work with that team to enhance their mobile and web platform usage and experience to garner more interest from on-the-go users and customers as well as future customers. 

 

You will perform deep dive analysis of ROI for all campaigns created as well as conduct analysis on customer retention, conversion from lead to customer, and initial response and interest.

 

Our client is  looking for this Director to create strategies to create, sustain, and build upon leads that will ultimately create satisfied and long-tenured customers through their SaaS platform and the products supported within it. 

 

Skills: 
  • Experience working within a SaaS environment is crucial for success in this role as well as creating a pipeline for successful conversion of leads into clients and customers. 
  • Experience creating best in class experience for mobile and digital platforms for software products
  • Experience leading the creation and implementation of strategies for product marketing and leads generation and conversion
  • Experience creating campaigns that lead to subscription acquisition and retention

 

For immediate consideration please send your updated resume to:  michael.ruiz@principlesolutions.com

 

Keywords: Director of Product Marketing, Director of Marketing, SaaS, Software as a Service, leads, leads generation, customer acquisition, customer retention, product, product usage, Product Marketing, ROI, 

Michael Ruiz
Technical Recruiter

I specialize in helping Infrastructure Engineers advance their skills, knowledge and careers by connecting them with industry leading companies who place a high value on implementing next-generation infrastructure solutions.
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